Wednesday, 1 August 2012

Craigslist to Remove Erotic Ads


Craigslist, the Web’s largest classified advertising site, said on Wednesday that it would close its erotic services category, which critics have said is a forum that fosters prostitution and other illegal activities.

Marcio Jose Sanchez/Associated Press
Jim Buckmaster, chief of Craigslist, said the risk of violence from classified ads in newspapers “has been 1,000 times as great as the danger associated with Craigslist.”

Related

Times Topics: Craigslist


Pool Photo by Mark Garfinkel
Philip H. Markoff, a medical student, was accused last month of murdering a masseuse who had advertised on Craigslist.
To replace it, the company has created a category called adult services, in which postings will be reviewed by employees who will look for indications of activity that is illegal or violates the site’s guidelines. The erotic services category would be deleted next Wednesday,Craigslist said.
Craigslist has been under increasing pressure from officials in several states, as violent crimes involving people who had made contact through the site made national headlines. But the changes did not appear to go far enough to satisfy everyone in the growing ranks of Craigslist’s detractors.
Andrew M. Cuomo, New York’s attorney general, said his office had recently notified Craigslist about an impending prostitution case that involved the erotic services category.
“Rather than work with this office to prevent further abuses, in the middle of the night, Craigslist took unilateral action which we suspect will prove to be half-baked," Mr. Cuomo said in a statement.
Jim Buckmaster, chief executive of Craigslist, said the move was not made under any legal pressure.
“In striking this new balance we have sought to incorporate important feedback from all the groups that have expressed strongly held views on this subject, including some of the state A.G.’s, free speech advocates and legal businesses who are accustomed to being entitled to advertise,” Mr. Buckmaster said.
He said Craigslist, which is based in San Francisco and has 30 employees, would hire enough new employees to be able to review adult services ads for indications of violations of the site’s terms of service, which prohibit sexually explicit images and offers of sex for money, among other things. Postings to the new category would cost $10 and can be renewed for $5.
Mr. Buckmaster said the move was “strictly voluntary” and that Craigslist has always been on solid legal footing under the Communications Decency Act of 1996, which says that Web sites are not legally responsible for material contributed by their users.
Craigslist has long cultivated a permissive environment where a range of products and services, some sexual in nature, are offered and solicited. It has largely relied on its community of users to flag objectionable or illegal content.
Attorney General Richard Blumenthal of Connecticut, who has been a leading critic of Web sites that can be used to initiate offline sexual encounters with minors, said state investigators would continue to monitor Craigslist to make sure illicit postings did not simply migrate to other portions of the site that are not reviewed by employees.
“We are going to be extraordinarily watchful,” he said. “We are concerned about any possible new area where ads may migrate. We are not going away.”
Craigslist announced the changes just as several highly publicized cases have converged to put the 14-year-old site under intense scrutiny. The case of Philip Markoff, a 23-year-old medical student in Boston accused of killing a woman who offered masseuse services through Craigslist, has received national attention.
In March, the sheriff of Cook County in Illinois, which includes Chicago, sued Craigslist in federal court, saying that the site was “facilitating prostitution” and asking the court to force the company to close the erotic services category.
Last week, South Carolina’s attorney general, Henry McMaster, threatened the management of Craigslist with criminal prosecution if it did not remove the local erotic services postings within 10 days.
Mr. McMaster said on Wednesday that he believed the Communications Decency Act allowed states to enforce their own laws, and that he would still consider bringing a lawsuit against Craigslist executives if erotic services postings were not removed by the end of Friday.
People with knowledge of investigations in other states said state officials had been looking for creative ways to charge the company, like using state antifraud laws that can be used to prosecute misconduct by consumer-oriented companies.
Last year, Craigslist took several measures to curb sex ads on the site. In November, as part of negotiations with 40 state attorneys general, it said it would start charging for erotic services ads and require advertisers to use a credit card for payment, theoretically allowing the company or authorities to track users down.
But state investigators said the provision proved to be inadequate, as erotic services advertisers simply used fake credit cards or untraceable debit cards.
Mr. Blumenthal of Connecticut said last Tuesday he and representatives from four other states met with a lawyer for Craigslist in New York and demanded that the company eliminate the erotic services section of the Web site by this Wednesday.
A person familiar with the negotiations, who spoke on condition of anonymity because there is tension over the issue among the various attorneys general, said Craigslist made its latest changes without fully consulting any of the state officials.
The new adult services category appeared on the site late Tuesday night, and is already home to ads for things like masseuse and escort services, similar to those that appear in alternative newspapers and the Yellow Pages.
Mr. Buckmaster of Craigslist said the criticism and the press coverage had exaggerated the threat of violence.
“The danger posed with using print classified ads has been 1,000 times as great as the danger associated with Craigslist,” Mr. Buckmaster said, pointing to a post on the company’s blog that refers to a Wikipedia entry about violent crimes linked to print classified advertising. “To trumpet one or two or three incidents and characterize them as being dangerous, or Craigslist as a place that breeds crime or where killers are on the loose, is sensationalistic when actually the complete opposite is the truth.”

Saturday, 28 July 2012

Free Classifieds: Is Print Classifieds Dead?



Since February 2011, the print classifieds sections of regional newspaper Kleine Zeitung, with more than 800,000 daily readers in Austria, shine in new splendour. While most daily newspapers in Europe and the United States declare print classifieds dead, Kleine Zeitung worked hard to develop strengths that only print can provide to classifieds advertisers. 
The classifieds sections for career, cars, and real estate were completely redesigned with the goal to create an emotional and entertaining “shopping centre.” Not a stone was left unturned. 
We created new titles to fit our readers’ needs. We expanded the editorial content with a modular concept that leads readers through the particular supplement. We redesigned and enhanced classified ads with new features, such as: the ability to include up to three pictures; icons for the most popular features in ads — garage, patio, first-time real estate buyers, eco-friendly and low-mileage cars, full- and part-time work; and an online code that leads directly to the ad on our portal. In addition, the pricing of ads was newly developed to encourage advertisers to use more text, pictures, and features. 
The ultimate ambition was to provide better orientation to prospective buyers who don´t know exactly what they’re searching for. On the other side, we believe if somebody already knows what he or she really is looking for, he or she will always find better results online. But in an earlier phase of the buying process, print is far more efficient. 
We started the relaunch with a big campaign that addressed internal staff, advertising clients, and, most importantly, the readers. In addition to the usual print, radio, and online campaign, as well as direct mailings, a special edition of Kleine Zeitung (with a circulation of 5,000) was created to introduce the relaunch — a big change for the newspaper — to our advertisers and employees. There was also a 12-page cover section around the Sunday edition of Kleine Zeitung a few days before the start, introducing all the innovations to our readers. One day before the first issue, we hosted an exclusive relaunch event with partners, advertising clients, and our internal staff. 
More than one year after launching the new products, the results exceed our expectations. 
First, there was a “new” awareness for print classifieds within our readers, clients, and especially our internal staff. Classifieds are again an important content for the printed product and not simply as advertisements. 
The yearly loss in the number of classified ads in print slowed down — especially in comparison to our main competitors, who lost twice as much as we did. The share of private advertisers in real estate rose from 23% to 25% again after going down the past years. Private and commercial advertisers now spend more money (on average, 5% to 15%) on a single ad by using more text, pictures, and additional features like icons and an online code. 
But the most stunning figures show the development of our readership within the newspaper. According to our latest reader survey, the share of regular readers rose by 6% in the cars section (now nearly 40%), 8.2% in the career section (now more than 50%), and an unbelievable 16.6% in the real estate section (now 57.6%) compared to our last survey in 2009. 

Courtesy of http://www.fmclassifieds.com

Friday, 27 July 2012

Free Classifieds: 4 Useful tips


Marketers are well aware of the surprising effectiveness of classified ads. They're far less expensive than display ads, and often achieve an excellent response. In fact, they can be extremely successful for all types of service businesses.
They are absolutely brilliant for lead generation.
Almost all newspapers, trade journals and magazines have a classified ad section. Have a look at the magazines you receive. People use classified ads because they work. Build them into your marketing and advertising strategy and watch what happens.
Here are the four basic secrets for writing lead generating classified ads:
1. Start with a short POWERFUL headline
Like any form of advertising you should always (and I mean always) start your classified ad with a strong headline. Never, ever start with your company name. Classified ads lend themselves to shorter headlines due to the restrictions in space, but test longer headlines.
Use capitals, large fonts and bold to make the headline stand out from the crowd.
2. Give people a reason to call now
Offer something FREE. It could be a FREE consultation, free no obligation meeting, free estimate or free Special Report (my favourite).
3. Include your contact information
Telephone numbers work best. But whatever method(s) of contact you use tell the reader what to do. For example: "Call now." "Write to me at…" "Ring now for our free guide…" etc. This is known as your 'call to action.'
4. Use short sentences that make sense
Get to the point quickly. Keep your sentences short, and don't use unusual words, abbreviations, acronyms, and punctuation marks.
Some free classified sites charge fees for most ad categories except Freemarketsite.com (also Freeads.gb.com) where all ad categories are absolutely free to post.
I guarantee you'll be surprised at the response you get when you apply these four simple basics to your classified ads.
Courtesy of www.fmclassifieds.com

Sunday, 22 July 2012

Classified Advertising


Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Advertisements in a newspaper are typically short, as they are charged for by the line, and one newspaper column wide.
Publications printing news or other information often have sections of classified advertisements; there are also publications which contain only advertisements. The advertisements are grouped into categories or classes such as "for sale – telephones", "wanted – kitchen appliances", and "services – plumbing", hence the term "classified".
Classified advertisements are much cheaper than larger display advertisements used by businesses, and are mostly placed by private individuals with single items they wish to sell or buy.

In recent years the term "classified advertising" or "classified ads" has expanded from merely the sense of print advertisements in periodicals to include similar types of advertising on computer services, radio, and even television, particularly cable television but occasionally broadcast television as well, with the latter occurring typically very early in the morning hours[citation needed].
Like most forms of printed media, the classified ad has found its way to the Internet.
Internet classified ads do not typically use per-line pricing models, so tend to be longer. They are also searchable, unlike printed material, tend to be local, and may foster a greater sense of urgency as a result of their daily structure and wider scope for audiences. Because of their self-policing nature and low cost structures, some companies offer free classifieds internationally. Other companies focus mainly on their local hometown region, while others blanket urban areas by using postal codesCraigslist.org was one of the first online classified sites, and has grown to become the largest classified source, bringing in over 14 million unique visitors a month according to comScore Media Metrix[citation needed]. A growing number of sites and companies have begun to provide specialized classified marketplaces online, catering to niche market products and services, such include boats, pianos, pets, and adult services, amongst others. In many cases, these specialized services provide better and more targeted search capabilities than general search engines or general classified services can provide.
A number of online services called aggregators crawl and aggregate classifieds from sources such as blogs and RSS feeds, as opposed to relying on manually submitted listings.
Additionally, other companies provide online advertising services and tools to assist members in designing online ads using professional ad templates and then automatically distributing the finished ads to the various online ad directories as part of their service. In this sense these companies act as both an application service provider and acontent delivery platformSocial classifieds is niche that is growing in online classified ads.

Visit www.fmclassifieds.com

Thursday, 19 July 2012

Free Classifieds: Latin America and Caribbean

Free Classifieds are supposed to be free of charge irrespective of the ad category posted. Unfortunately, this is not the case with many free ads or free classifieds sites. Freemarketsite.com truly allows users to post all ad categories for absolutely free. You could post unlimited ads to promote your business, services, products, properties or personal effects throughout Latin America and the Caribbean for no fee. (Blogdumps.com)


We believe that online advertising should not be taxing in this internet age. Whatever category your ad belongs, post it for free at www.freemarketsite.com.

Free Classifieds New Zealand

Post your free ads here to reach customers all over New Zealand. No regfistration is required and all ad categories are free, including business ads. We believe you can enhance your marketing by advertising with us. This is a free marketplace where you can find customers for what you are trying to sell as well as find other marketers' products you might be interested in. Advertise with us now!  Visit  www.freemarketsite.com ( www.freeads.gb.com).

Free Classifieds Australia


Advertising in Australia cannot be easier than this! Post free classified ads in all Australia for absolutely free, even for business ads. Just complete our easy one-page form, submit, and your ad will be live instantly. You do not need any registration and there is no limit to how many ads you can post. Promote your business, sell your stuff fast in Australia by listing them with us. Boost your marketing now. Post your free ads now!  Visit www.freemarketsite.com ( www.freeads.gb.com) to promote your business in Australia for free.












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