As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO services.
Sunday, 22 September 2013
Search Engine Optimization (SEO)
Search engine optimization (SEO): Definition -
This is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO services.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO services.
Friday, 20 September 2013
META Keywords - SEO Value
Often, the SEO value of META keywords is put into question. Luckily, the answer is simple. They’re not used. Every time I hear the term, I have flashbacks to the 1990s and the days of AltaVista, Lycos, Excite, and of course, Yahoo. Back then, all search engines parsed text. Relevancy wasn’t so much of an issue. But times have changed and so have the algorithms. Google pioneered a new type of engine based more on relevancy and less on page text.
META keywords contributed to a large amount of keyword spam. Website owners would inject these META tags with irrelevant, yet popular terms to increase web traffic. The outcome was poor search results for the user. Things needed to change. Google brought about a necessary step in the evolution of the search engine - a step that placed emphasis on back-links and their anchor text. This created more relevant search results and eliminated the potential for keyword spam. Hence, this is why META keywords aren’t used any more.
Tuesday, 10 September 2013
Saturday, 3 August 2013
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Saturday, 20 July 2013
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Sunday, 27 January 2013
Wednesday, 5 December 2012
Critical Success Factors for Writers
How to Create a Successful Writer's Blog
It’s a no-brainer that writers need a presence on the web these days. Even the best selling authors have a place to showcase their work. Myspace and Facebook are two very good sites for developing writers to make it easy for people to access a writers work, but when it comes to writing on the web should a writer go with a blog or a website? Read more.
How to Submit a Short Story
Some writers will post work on their myspace or web pages and let 100s of people read it, but they are afraid to get 1 rejection from an editor. This is silly. Writing might be a lone process. We may be alone in creating our worlds, but sharing your writing with others is one of the most fulfilling experiences of the literary process. Read the article.
How to Promote Your Writing Even If It Hasn't Been Published
We all know as writers it’s difficult to get our work out there. Here are 10 things you can do even before your writing has been published. Not in any order. Read the article.
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